SEO fees and services
As each client has different needs, it is not possible to quote fixed prices on this website. All the work I do is tailored to individual clients.
However, I always quote fully-inclusive prices, so you will know exactly what you're getting into.
As a guide, here is an example of a typical SEO makeover for a small to medium-sized travel site:
Step 1: Study the website in detail, and discuss the client’s online marketing strategy and unique selling points. This is usually done by email or phone.
Step 2: Study the client’s organic web stats and analytics to discover current user behaviour and keyword effectiveness. I would normally require password access to the client’s Google Analytics using Access Manager.
Step 3: Analyse the website's content and information architecture and, in consultation with the client, identify the pages to be optimised.
Step 4: Identify and refine potentially profitable keywords using research tools. This exercise will isolate the keywords with the highest search volume in relation to the number of competing pages.
Step 5: Report back to the client to discuss and approve a final list of target keywords. This is likely to contain many “long tail” keywords.
Step 6: Create a report on the site’s current ranking on Google.com for the target keywords. This will be emailed to the client as an Excel spreadsheet.
Step 7: Produce a document detailing the exact changes to be made to the site, including, if required, HTML code that can be cut and pasted by the client's web designers. This will include page titles, meta descriptions and headlines. If required, I can go through this document in detail with the client and answer any questions.
Guide price: £1500 plus VAT
Flexible and friendly approach
Unlike some SEO companies, I do not promise to get you to number one on Google. What I do promise is that I will give you the full benefit of my expertise, experience and enthusiasm.
I am also happy at any stage to give advice, and explain the thinking behind all my recommendations.
My approach is flexible. I offer a range of SEO services tailored to the individual needs of the client. These include:
* Copywriting a website "from scratch". If you need a new site, or a subsite, I can take care of all the writing, optimising each page for a unique keyword. I will create for you compelling content that will appeal both to customers and search engines.
* SEO training. If you, or your marketing team, would prefer to optimise your own website, I can show you how, outlining all the techniques you need to apply, common pitfalls and the latest Google webmaster rules. I can either do this at my base in London, or I can come to your offices.
* Usability testing. You think your site works just fine, but I can show you – by testing it with first-time users – where you can make improvements that will increase conversions and bookings. A simple change, like moving a button, or simplifying the sign-up page, can produce dramatic results.
Please note that I will only take you on as a client if I am convinced that I can make a real difference to the performance of your website.
To find out more about my SEO services, or get a free quote, call me on 02O 8769 4626, email me.
Travel SEO
Navigation
