How to get to No1 on Google
There are a number of SEO techniques that can force a page up Google's rankings. One of the best ways is simply to create a new page on your site and optimise it for a particular keyword phrase.
Anybody typing that exact phrase into Google should then find your website.
Here's an example. This site – Travel SEO – works with a number of UK tour operators. As tour operators begin to recognise the importance of SEO to their businesses, they may go to Google to find an SEO expert.
I imagine they might begin by searching simply for, SEO. However, this produces in the region of 150million results, and it's unlikely that searchers will find what they're looking for right away.
To refine their search they might decide to look for a company that caters specifically to their needs. I imagine they might search, say, SEO for tour operators.
A quick check on Google revealed that this site was coming in at No32 for the phrase, SEO for tour operators. That was clearly not good enough.
The solution: I built a page titled - you guessed it - SEO for tour operators UK. (I added the UK because many searchers put a UK at the end of their search to weed out US sites).
Next day, on January 9 2008, Google had indexed the new page and returned it at No1 for the targeted search term. That's a rise of 31 pages overnight.
(See the Google snapshot at the top of this page, and the chart below.) Or Google the term here.
So what's the trick? Well, really, there is no trick. I simply produced a page that was relevant to the targeted search term.
Obviously, it is more of a challenge to target very highly competitive search terms such as, Villas in Spain, but it can be done. For proof of how I got one UK tour operator into Google's Top 10 for the first time, see this case study.
To find out how I could optimise your web pages, email Mark Hodson.
Next page: How to convert searchers to visitors
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